November 6, 2025
MARKETING IN MOTION
Leading brands are using technology to elevate what customer experience means today.
Retail is undergoing a transformation that’s as bold as the skyline of Dubai itself. Driven by rapid digitalisation, forward-thinking brands, and a tech-savvy consumer base, businesses are embracing technology not just to sell — but to connect, predict, and personalise. The result? A retail landscape that’s smarter, more intuitive, and increasingly seamless across physical and digital touchpoints.
At the heart of this shift is personalisation powered by AI. Retailers are moving beyond generic recommendations to deliver tailored experiences based on real-time data. AI is helping brands anticipate demand and serve customers with precision.
Omnichannel communication forms another pillar of this evolution. Consumers today expect continuity — whether they’re browsing online, chatting with a virtual assistant, or walking into a flagship store. Brands are responding with integrated platforms that unify CRM, social media, mobile apps, and in-store systems. Customers expect a seamless journey through product discovery, transactions, returns, and loyalty programs.
It’s not just about convenience — it’s about insight. With every click, swipe, and purchase, retailers are gathering data that fuels smarter decisions. This data-driven agility is giving brands in the region a competitive edge.
Perhaps most exciting is how technology is bridging the gap between in-store and digital experiences — a shift from transactions to relationships — from selling products to curating journeys.
Takeaways
→ Unlock AI’s full CX potential
→ Become an AI-ready enterprise by ensuring compliance and connecting insights
→ Gain growth momentum with direct-to-consumer
→ Navigate complex business models without disrupting critical retail relationships
→ Put customers at the center of both engagement and growth
→ Collaborate cross-functionally to drive business outcomes and exceptional customer experience
Unlock AI’s full customer experience potential
Become an AI-ready enterprise by ensuring compliance and connecting insights
Gain growth momentum with
direct-to-consumer
Navigate complex business models without disrupting critical retail
Put customers at the center of both engagement and growth
Collaborate cross-functionally to drive business outcomes and exceptional customer experience
Speakers
Daniel Hagos
SVP of Revenue and Managing Director EMEA
SAP Emarsys
Fasil Shah
Senior Solution Lead, Middle East & South Africa
SAP Emarsys
Layal Akouri
Partner & CEO
Nadine Njeim Beauty
Nora Tourky
Global Marketing and
Strategy Director
Safi Health & Beauty Group
Agenda
Opening Remarks
Speaker:
Daniel Hagos
SVP of Revenue and Managing Director EMEA
SAP Emarsys
Moritz Beck
Managing Director,
Memacon Group
Alex Wagner
VP of Marketing,
MyDealz
Set the tone. Meet the minds leading India’s next wave of intelligent transformation.
Presentation:
Rethinking Loyalty in the Engagement Era
In today’s engagement era, loyalty is a strategic commitment that businesses must cultivate. For brands to thrive, loyalty must transition from a short-term tactic to a vital role of a comprehensive growth strategy. During this session you will learn about the different types of loyalty, and how companies need to redefine this concept to strive.
Speaker:
Fasil Shah
Senior Solution Lead, Middle East & South Africa
SAP Emarsys
Moritz Beck
Managing Director,
Memacon Group
Alex Wagner
VP of Marketing,
MyDealz
Keynote Interview:
Scaling Across Channels Without Sacrificing Retail Relationships
For brands, growth isn’t just about expanding – it’s about evolving. As direct-to-consumer channels gain momentum, the challenge lies in scaling without disrupting critical retail partnerships. How can brands navigate complex business models while driving revenue, strengthening customer loyalty, and ensuring both channels thrive? In this session, we’ll explore strategies for seamless coexistence, from optimising omnichannel experiences to leveraging data for smarter retention. Join us for a deep dive into the art of sustainable growth, where DTC and retail don’t just compete, but complement.
Speaker:
Andrey Dorosh
Regional Retail Director, MENAT markets
Samsung Electronics MENA
Moritz Beck
Managing Director,
Memacon Group
Alex Wagner
VP of Marketing,
MyDealz
Panel Discussion:
AI as a Growth Lever — Potential for Smarter Customer Value
AI promises smarter, faster, and more personalised customer experiences, but fragmented data is holding businesses back. Disconnected systems, inconsistent quality, and regulatory complexity make it difficult to unlock AI’s full potential. Meanwhile, the rapid expansion of CX technology has introduced new channels and touchpoints, increasing both opportunity and complexity. In this session, we’ll explore the key challenges of becoming AI-ready and how to break down silos, ensure compliance, and connect insights to real business outcomes.
Speakers:
Sami Skaff
Chief Digital Officer
Al Nabooda Automobiles
Sagarika Nayak
Group Director - Customer Experience and Service Excellence
GMG
Younès Ben Maïz
Regional Vice President EMEA South
SAP Emarsys
Arjun Ranganathan
Associate Director
Infosys SAP Services
Coffee Break
Panel Discussion:
Redefining Growth — Building a Lasting Competitive Advantage
In today’s hyper-competitive landscape, brands must navigate constant change – expanding into new revenue streams and rethinking customer engagement. But growth isn’t one-size-fits-all. In this session, leaders share how they’re adapting, innovating across channels, and transforming their business models to beat the competition.
Speakers:
Nora Tourky
Global Marketing and Strategy Director
Safi Health & Beauty Group
David Egerton
Chief Digital Officer
The McGettigan Group
Roxana Nicolescu
VP Brand Marketing
Wego.com
Keynote Interview:
Customer-First Future — Connecting People & Process with Purpose
Today’s customers expect seamless, fast, and personalised experiences, putting marketing at the center of both engagement and growth. But delivering on these expectations requires more than great campaigns; it demands deep collaboration across the entire business. From fueling customer insights to driving retention and revenue, marketing plays a critical role in connecting IT, sales, and service to create a truly customer-first organisation. In this session, an industry expert will share advice on how to break down silos, align teams, and turn marketing into a driver of both business success and exceptional customer experiences.
Speaker:
Layal Akouri
Partner & CEO
Nadine Njeim Beauty
David Egerton
Chief Digital Officer
The McGettigan Group
Roxana Nicolescu
VP Brand Marketing
Wego.com
Cocktails & Networking
Registrations are closed.
Venue: La Camera by TOTO, Dubai
