Digital Experience Tour - Research & Whitepapers

November 12, 2024
Hilton Dubai Palm Jumeirah | Dubai

About the Event

Digital-first is the norm for modern brands. Yet, seamless digital experiences that deliver consistently across channels can be elusive even to market leaders.

Customers want an interconnected experience where content fuels product discovery, and personalised offerings aid decision-making. There is proof that this saves the customer time, positively impacts satisfaction, and fosters loyalty.

Implementation woes can stand in the way. But, customers don’t care about the challenges with unifying conversations across touchpoints.

Where is the gap? And, is it coming in the way of brands building a relationship with their customers?

The Digital Experience Tour helps brands navigate the roadblocks preventing them from efficiently delivering the experiences that matter most to customers.

Meet experienced leaders who have traversed these challenges and met success, network with peers to share knowledge on industry trends, and learn about new technologies impacting the digital experience landscape.

Agenda

3:00 PM: Welcome Keynote

Suliman Gaouda | Regional Vice President, Middle East & Africa | Sitecore

3:20 PM: Keynote

Transforming Enterprise Digital Experiences with GenAI: A Case Study Inspired by Nestlé

Join Kristoff and get the best parts of Sitecore’s Symposium content directly from the Sitecore team, including the onsite announcements, news on Generative AI and what’s to come in the next 12 months!

Kristoff Copmans | Global Head, Solutions Architecture | Sitecore

3:40 PM: Marketing in the Era of AI

Explore AI’s impact on marketing with Microsoft. Discover how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation.

Learn how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witness firsthand the transformative power of AI in marketing!

Ahmad El Dandachi | Chief Commercial Officer – Enterprise | Microsoft

4:00 PM: Panel Discussion

Seamless Experiences – Made for Each Customer, Every Channel

What is standing in the way of brands designing consistent omnichannel experiences? When the customer’s experience is disjointed due to systems that either don’t talk to each other or teams that don’t speak the same language, it can undo considerable marketing effort and ad dollars.

Nuran Mekky | Group Head – Customer Lifecycle Management | Gargash Group
Emmet Kelly | Data Governance Lead
Milica Smudja | Director of Marketing & Communications | AL Qana

4:30 PM: Case Study

Beyond the Channel – Crafting a Seamless Journey for the Digital-First Customer

What’s preventing financial brands from truly mastering the omni-channel experience? When systems don’t speak the same language or teams are misaligned, even the best strategies fall short. As digital transformation reshapes the banking landscape, how can you ensure every touchpoint is part of a unified, seamless journey that truly resonates with your customers.

George Smith | Regional Managing Director EMEA | Horizontal Digital
Ashish Bansal | Head of Digital Products – Corporate Assisted Banking | Emirates NBD
Suliman Gaouda | Regional Vice President, Middle East & Africa | Sitecore

4:50 PM: Sitecore Experience Platform R&D Roadmap XM/XP/MC

The XM/XP/MC R&D roadmap outlines our strategic vision and key milestones for the upcoming 12-18 months. This roadmap session ensures alignment with our overall product objectives and addresses our customers’ evolving needs. Our goal is to deliver innovative features and enhancements that will drive user satisfaction and market growth. In this talk, we will explore our vision for the Sitecore Experience Platform (XM/XP) and Managed Cloud (MC) services. Our commitment to continuous innovation aims to ensure that Sitecore XP remains a secure, reliable, scalable, and highly available platform, empowering businesses to achieve their digital goals with unparalleled speed and precision. Highlights will include an overview of our recent Experience Platform 10.4 release, insights into the upcoming v10.5 release, and future developments. Join us to discover how Sitecore continues to empower businesses in their digital transformation journeys.

Peter Kapsopoulos | Senior Director, Product Management | Sitecore

5.10 PM: Revolutionising Sitecore.com

Unlocking Speed & Efficiency with an AI-ready, Composable Martech Stack

Sitecore’s Marketing team planned and executed the rebuild of Sitecore.com on XM Cloud to complete our revolution to a fully composable martech stack. We focussed on speed and efficiency, and the results are clear: the project is delivering both increased performance and impressive time savings for our teams.

Based on this experience, we will share actionable insights that you can use to drive your projects forward, deliver efficiencies and increased performance on your platforms, and ensure you are ready for the incredible benefits of AI-driven tools.