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In an era defined by digital noise and fleeting attention, earning customer trust is no longer optional—it’s a strategic imperative. Join us to explore how leading businesses are owning their brand to promote trusted relationships by leveraging secure in-app communication, video, messaging, and integrated support to build lasting relationships at scale.

The App Leaders Forum: Berlin brings together a trailblazing group of app and mobile-first marketers looking to leverage technology and strategies to deliver secure, personalised, and impactful customer engagement.

Learn how to make your app the heart of your customer journey alongside next-generation messaging channels and websites to drive retention, responsiveness, and brand loyalty.

Highlights Video 2025

Takeaways

Build Brand Recognition​

Embed voice calls and video into your apps and websites, complemented by rich messaging to personalise and elevate customer interactions to build trust and loyalty.

Leverage Advanced Messaging

Use your app alongside next-generation text messaging channels like RCS and WhatsApp to create personalised, reliable, and engaging customer conversations.

Deliver Seamless Experiences

Embed interactive buttons, suggested replies, and video to streamline customer journeys within your app and messaging channels.

Provide 24/7 support


Enhance customer satisfaction within your app by using AI virtual agents alongside interactive video for consistent, dependable assistance.

Reinforce Customer Trust


Position your organisation as a secure, reliable partner with branded app experiences with verified messaging and advanced fraud prevention strategies.

2025 Speakers

andy-speaker

Andy Carvell

Co-founder & CEO,
Phiture
 

Fabian Hielscher

Market Lead Business Communications (RCS), Germany
Google

Moritz Beck

Managing Director
Memacon Group
 

Peggy Anne Salz

Content Strategist
MobileGroove
 

Tatiana Xyda

Strategic Lead
Vonage

Vonage
Axel-Banderet

Axel Banderet

Senior Customer Solutions Architect
Vonage

Vonage

Judith Eyck

Chief Operating Officer
HolidayPirates Group

Vlada Chaban

Client Partner
Meta

Dan Zbijowski

Former CMO
GoStudent

Valentino

Valentino Sabatelli

Enterprise Sales Executive
Vonage

Vonage

Make your app the heart of your customer journey.

Agenda

4:00 pm

Registration

Set the tone. Meet the minds leading India’s next wave of intelligent transformation.

4:25 pm

Opening Remarks

Tatiana Xyda

Strategic Lead,
Vonage

4:30 pm

Opening Keynote

Innovation Meets Execution: How Culture Makes AI Scale

Discover how trust, habits, and infrastructure come together to transform experiments into meaningful, lasting impact.

Judith Eyck

Chief Operating Officer,
HolidayPirates Group

4:50 pm

Panel Discussion

From App to Anchor: Creating a Trusted Customer Hub

Reaching customers today isn’t just about being everywhere; it’s about being secure, relevant, and trusted wherever they are. This session dives into how an app-first, multi-channel strategy can redefine engagement.

  • Trust as a Growth Lever – Explore how app-based secure communication (end-to-end encryption, verified messaging) enhances brand credibility and customer retention.
  • Personalisation at Scale – Discover how to use data and automation to deliver tailored experiences across channels without compromising privacy or authenticity.
  • Compliance-Driven Creativity – Streamline and simplify customer authentication –  even without user input.
  • Campaigns to Conversations – Transform your approach from broadcasting messages to facilitating meaningful, two-way interactions that deepen customer relationships.

Peggy Anne Salz

Content Strategist,
MobileGroove

Moritz Beck

Managing Director,
Memacon Group

andy-speaker

Andy Carvell

Co-founder & CEO,
Phiture

5:30 pm

Presentation

Customer Connection Showcase – Branded Conversations, Calls, and AI to Drive App Growth

Discover how to turn first-touch interactions into lasting app engagement with Branded Calls, next-gen messaging, Video, and AI virtual agents. Uncover strategies and APIs to build trust, boost engagement, and convert casual contacts into loyal users.

Axel-Banderet

Axel Banderet

Senior Customer Solutions Architect,
Vonage

6:00 pm

Fireside Chat

Transforming Customer Engagement with Seamless Communication

Discover how visionary organisations are revolutionising the way customers navigate to app experiences, building trust and deepening engagement. Explore the power of branded messaging to deliver personalised interactions, and see how features like interactive buttons and tailored communication can streamline customer journeys while guiding users back to your app.
Once there, learn how blending advanced communication tools—such as secure in-app calling and video—with a human touch can boost customer loyalty and drive profitability. Don’t miss this opportunity to transform your app into the ultimate hub for exceptional customer experiences!

Fabian Hielscher

Market Lead Business Communications (RCS),
Germany, Google

Tatiana Xyda

Strategic Lead,
Vonage

Vlada Chaban

Client Partner,
Meta

6:30 pm

Networking & Drinks

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    • Only approved attendees will receive a confirmation email with event access details.

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