Customer engagement has evolved from a tactical channel to a strategic lever for brand value and business growth. The age of one-way, mass marketing blasts is over. What’s replacing it? Interactive, two-way conversations—rich in context, personalised at scale, and designed to build trust while driving measurable outcomes.

Where every marketing dollar must deliver impact, this shift is more than a trend — it’s a competitive necessity. For South African businesses, WhatsApp stands as the undisputed channel with an astounding 98-99% open rate.

So, beating the competition means enabling your brand to move beyond transactional communication, and create relationship-driven engagement that fuels satisfaction, loyalty, and revenue growth.

Highlights Video 2025

What You Will Achieve

Customer satisfaction as a growth driver

Personalised, two-way conversations
elevate the CX and strengthen brand
equity.

Feedback as a strategic asset

Richer insights from interactive exchanges inform product innovation and service excellence.

Sales growth through relevance

Contextual engagement converts conversations into conversions, boosting acquisition and retention.

Efficiency in a tight economy


Every Rand counts—personalised engagement maximizes ROI compared to legacy mass marketing.

Future-proofing brand value


Moving beyond legacy tactics positions brands for sustainable growth in a digital-first economy.

Speakers

Julian Martingano

Julian Martingano

Chief Digital Officer (CDO)
Supernova Brands

Hazel Pillay | Managing Director | Pick n Pay Clothing

Hazel Pillay

Managing Director
Pick n Pay Clothing

Lelen Udayan

Lelen Udayan

Head of Customer
Ackermans

Miguel Netto

Head of Marketing
Bootlegger

Peter I'Bell

Strategic Sales Director
Vonage

Vonage
Richard Nischk | Co-Founder | Cue

Richard Nischk

CEO | Co-Founder
Cue

Ryan Egnos

CRO | Co-Founder
Cue

Stephanie Rajcoomar | Senior Marketing Consultant | Discovery Vitality

Stephanie Rajcoomar

Senior Marketing Consultant
Discovery Vitality

Zach Nossel

Zach Nossel

Head of Digital Marketing
Woolworths

Agenda

3:30 pm

Registration & Refreshments

Set the tone. Meet the minds leading India’s next wave of intelligent transformation.

4:00 pm

Opening Keynote : Supercharging Business Growth with WhatsApp

Peter I'Bell

Strategic Sales Director
Vonage

4:20 pm

Panel : Enabling Meaningful Dialogue with Customers

Conversations reveal customer needs, preferences, and pain-points in real time. Brands armed with this information can then use direct, personalised communication to foster credibility and loyalty. 

  • Give customers what they want, where they want it.
  • Replace generic campaigns with context-rich conversations.
  • Higher customer satisfaction that impacts retention and sales.

Speakers:

Zach Nossel

Zach Nossel

Head of Digital Marketing
Woolworths

Miguel Netto

Head of Marketing
Bootlegger

Lelen Udayan

Lelen Udayan

Head of Customer
Ackermans

Stephanie Rajcoomar | Senior Marketing Consultant | Discovery Vitality

Stephanie Rajcoomar

Senior Marketing Consultant Discovery Vitality

5:00 pm

Showcase : Customer Connection Demo

Ryan Egnos

CRO | Co-Founder
Cue

5:20 pm

Keynote Interview

Phygital Experiences in Retail – How Offline and Online Work in Sync

  • How to action personalised customer journeys across channels  
  • What future commerce leaders need to know about data, AI
  • How to make cross-functional team alignment towards a north star 

Speakers:

Hazel Pillay | Managing Director | Pick n Pay Clothing

Hazel Pillay

Managing Director
Pick n Pay Clothing

Richard Nischk | Co-Founder | Cue

Richard Nischk

CEO | Co-Founder
Cue

5:40 pm

Q&A

6:00 pm

Networking & Drinks

Register Now


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