Alex Wagner
VP – Marketing
Atolls

With over 15 years of marketing experience, Alex has dedicated his career to building sustainable, organic growth channels that deliver lasting impact. At Atolls, he connects millions of shoppers worldwide, empowering them to make smarter purchase decisions every day.

Andrey Dorosh
Regional Retail Director, MENAT markets
Samsung Electronics MENA

Over past almost 20 years Andrey has developed expertise in Operations Management for Consumer products: Retail (store experience, solutions, Field Force and omni-channel), Commercials (price & promo strategy, product & distribution management, P&L and budgeting), Project management (IT, Financial, Legal, Logistic and HR projects) and Sales (negotiations, JBP and revenue management).

Roxana Nicolescu
VP Brand Marketing
Wego.com

Over 15 years experience in marketing, social media & corporate communication in the field of media, air transportation & digital travel with a track record of defining, developing and managing the implementation of Marketing, Social Media and Corporate Communication strategies, both external and internal.

A creative individual with strategic, analytical and organisational skills. Roxana comes with strong interpersonal and negotiation skills, and has been responsible for establishing and maintaining best marketing practices within a changing business environment.

Hitesh Malhotra
Marketing Director
6thStreet.com

An AI-first marketing leader with over 18 years of experience in driving business growth through strategic and performance-driven marketing initiatives, Hitesh has a proven track record in leading AI/ML powered marketing strategies, leveraging advanced AI agents such as GPT-4.0 and AgentForce (Salesforce), operating a true media mix modeling (MMM) and probabilistic iOS user attribution and hyper personalization with tools such as Moengage/Clevertap.

Sami Skaff
Chief Digital Officer
Al Nabooda Automobiles

As a digital leader in the automotive industry, Sami is passionate about using technology, data, and AI to transform customer experience and drive growth. His focus is on simplifying complex challenges into practical solutions that prepare businesses for the future. He enjoys working with teams, adapting to changes and unlocking opportunities. He is a strong Kaizen believer, the Japanese philosophy of “continuous improvement” by making small, incremental changes. Outside of work, he is a strong believer in sports, which teach discipline, focus, and resilience—values he carries into both professional and personal life.

Younès Ben Maïz
Regional Vice President
EMEA South, SAP Emarsys:

As Regional Vice President of Sales for EMEA South at SAP Emarsys, Younès Ben Maïz leads sales strategy and growth for SAP Emarsys across Southern Europe, Africa, and the Middle East. With over 13 years in MarTech and IT, including roles at Adobe and IDXCEL, he has spent the last seven years driving commercial success at SAP Emarsys. Known for his strategic vision and leadership, Younès is passionate about innovation and delivering impactful results.

Daniel Hagos
SVP of Revenue and Managing Director
EMEA SAP Emarsys

Daniel Hagos is SVP of Revenue and Managing Director, EMEA at SAP Emarsys. With 10+ years of experience leading marketing technology teams across EMEA and APAC, Daniel partners with global brands to drive growth through AI-powered personalisation and omnichannel engagement. Known for building high-impact, revenue-focused teams, he helps organisations accelerate customer value and scale globally through data-driven strategies.

David Egerton
Chief Digital Officer
The McGettigan Group

David Egerton, Chief Digital Officer, leads the Digital, Marketing, and IT teams, driving innovation and transformation. With 20+ years of experience in retail, fintech, payments, and hospitality across Europe, MENA, and SEA, he excels in enhancing customer engagement and operational efficiency. Based in Dubai and a graduate of Liverpool John Moores University, David specialises in integrating cutting-edge technology to elevate the hospitality experience.

Layal Akouri
Partner & CEO
Nadine Njeim Beauty

Layal is a distinguished multinational CEO, turnaround strategist, brand builder, and tech-driven retail leader with over 20 years of proven expertise in leading transformation, growth, and brand innovation across global markets. Her career spans diverse industries where she has consistently empowered brands and startups to scale globally while delivering exceptional measurable results.

Layal is currently Partner & CEO at Nadine Njeim Beauty—a trailblazing premium beauty brand redefining the Middle Eastern cosmetics landscape. Under her leadership, Nadine Njeim Beauty has become the first premium brand from the region to compete with international giants, standing out for its clean, hybrid makeup-skincare technology and commitment to premium quality. Layal’s strategic direction and market vision have fueled the brand’s rapid ascent, placing it at the forefront of innovation and consumer trust in the region.

Nora Tourky
Global Marketing and Strategy Director
Safi Health & Beauty Group

Nora Tourky, is the Global Marketing and Strategy Director at Safi Health & Beauty Group, where she leads strategy, brand growth, and omni-channel execution across markets.

With 15+ years of deeply rooted experience in FMCG and Retail across the AMET region (Africa, the Middle East, and Turkey), she has held a spectrum of roles spanning product development, category management, go-to-market strategy, and cross-functional leadership.

Her passion for consumer-centric marketing drives transformative campaigns, robust partnerships, and measurable business results. She is renowned for building depth in teams through transparent communication, mentorship, and a culture of continuous learning and empowerment to surpass performance milestones and set new industry benchmarks.

Valentino Sabatelli
Enterprise Sales Executive
Vonage

Valentino empowers enterprises to transform how they connect, secure, and grow through advanced Communication and Network APIs. By leveraging operator-grade network capabilities, he helps organizations prevent fraud, verify identities, and deliver seamless customer experiences while driving measurable business outcomes.

He enables businesses to automate engagement across voice, video, messaging, and chat, streamline identity verification and onboarding, and leverage 5G and network programmability to unlock innovative services. By reducing friction in digital journeys, he helps organizations enhance customer experience and improve conversion rates.

With a proven record of exceeding sales targets, driving adoption of disruptive technologies, and engaging at the C-suite level, Valentino excels at translating complex technology into clear business value. His focus areas include Communication APIs, Network APIs, enterprise digital transformation, and strategic consultative client partnerships.

Valentino is passionate about helping enterprises harness the next wave of digital opportunity through programmable communications and advanced network solutions, creating meaningful, scalable connections between businesses and their customers.

Vlada Chaban
Client Partner
Meta

Vlada is a seasoned strategy and digital solutions leader with over a decade of experience spanning technology, consulting, and marketing. She is currently a Client Partner at Meta, based in Berlin, where she drives growth for leading Travel and Fintech advertisers across the DACH region. Prior to this, she managed strategic partnerships for Meta in Central and Eastern Europe, overseeing 30+ markets and delivering consistent double-digit growth through data-driven solutions and cross-regional collaboration.

Before joining Meta, Vlada worked as an Associate at Strategy& (part of PwC), where she led large-scale transformation programs, developed digital marketplace concepts, and advised global companies in oil & gas, logistics, and consumer goods. She also gained marketing and retail expertise as a Marketing Specialist at Louis Vuitton, managing media planning, sales initiatives, and client development across the Middle East.

Her functional expertise includes strategy development, efficiency improvement, digital innovation from concept to MVP, market assessment, competitive analysis, digital marketing, and media planning.

Judith Eyck
Chief Operating Officer
HolidayPirates

With over 12 years of experience in B2C e-commerce — spanning startups, scale-ups, and corporates — Judith has led teams through transformation, international growth, and strategic M&A. In 2016, she founded Vakanties.nl and successfully merged it with Zoover, one of the most iconic travel brands in the Netherlands.

She specializes in building and executing scaling strategies that accelerate growth, energize teams, and create long-term value.

Currently, Judith is the Chief Operating Officer at HolidayPirates, where she leads product, tech, data, creative, and AI. Her focus is on leveraging intelligent systems to scale content creation, streamline operations, and deliver more relevant, personalized discovery experiences—without losing what makes the brand feel human.

Andy Carvell
Co-founder & CEO
Phiture

Andy Carvell is Co-founder & CEO of Phiture, a leading global mobile growth consultancy based in Berlin and New York, specialising in helping companies grow their B2C mobile apps. With over 20 years of experience in the mobile industry, Andy is the creator of the widely adopted Mobile Growth Stack framework, which provides a strategic approach to growth.

Andy began his career as a mobile game developer at Nokia, where he developed the classic mobile game Space Impact for the Nokia 3310 in 1999. Later, he led user retention and growth teams at SoundCloud in Berlin, focusing on data-driven strategies and cross-functional collaboration. In 2016, Andy co-founded Phiture, which now employs over 160 experts dedicated to driving mobile-first success.

Fabian Hielscher
Market Lead Business Communications (RCS)
Germany

For over a decade, Fabian has been immersed in the dynamic world of marketing, mastering both online and offline strategies. He understands the challenges marketeers face firsthand. At Google, he empowered media agencies to navigate complex market dynamics as a Strategic Agency Manager. Today, he’s pioneering the adoption of RCS in Germany, driven by a powerful conviction: RCS is the answer to the industry’s yearning for truly personalized marketing. He believes it’s the unparalleled channel for delivering bespoke experiences, and he’s ready to demonstrate its potential in this session.

Toni Kuschan
Senior Customer Solutions Architect
Vonage 

Toni is a communications and messaging trailblazer —helping businesses both globally and within Germany connect and interact with their customers on any digital channel or device.

Tatiana Xyda
Strategic Lead
Vonage 

Tatiana is a seasoned expert in conversational marketing and customer engagement, delivering innovative CX solutions to global companies. With over 15 years of sales experience and fluency in German, she brings a strategic edge to modern customer engagement.

Moritz Beck
Managing Director
Memacon Group

Moritz Beck is the managing director of the Memacon Group and an experienced expert in chatbots and messenger communication. Since 2018, he has been supporting companies such as ALDI Suisse, IKEA, Liebherr, Volvo, and others in implementing digital communication solutions to optimize customer loyalty and process automation. His focus is on the development of practical, tailor-made strategies that can be implemented immediately, whether with WhatsApp, RCS, or web chat applications. 

As the author of the reference book “Chatbots” (Springer Verlag), he also brings in-depth expertise that offers participants clear, actionable insights into the world of chatbot and messenger technologies.

Peggy Anne Salz
Content Strategist
MobileGroove

Peggy Anne Salz is one of the most influential and compelling speakers in the mobile marketing space. As the chief analyst and founder of MobileGroove—an information-packed destination providing strategic content marketing to the global mobile industry and mentoring and consulting to tech start-ups—Peggy is recognized as one of the leading experts shaping the mobile world.

As a journalist, analyst, content strategist, and in-demand online talent, she produces webinars, podcasts, and video shows to educate marketers on the latest trends in mobile and app marketing, customer engagement and experience, and equip companies to achieve profitable and sustainable growth.

Peggy is also a nine-time author, a Forbes Senior Writer, and a guest contributor for a variety of leading media outlets, where she shares her insights into CX innovation, business transformation, and how brands and marketers can grow through building trust and driving loyalty.