In a world where excellent customer service is the key to gain a competitive edge, companies are recognising the importance of catering to the sophisticated and interconnected modern consumer. 

The BFSI industry is refocusing on products and services that put customer experience at the forefront of their operations, emphasising user-friendly interfaces and convenience.  

Middle East banks and financial institutions are continuing to heavily invest in modernising their systems, enhancing online banking capabilities, and adopting fintech solutions to meet evolving customer expectations. 

With digital and real-time in-person interactions vying for supremacy, the battleground for customer experience is fierce. As a BFSI company, how do you evaluate if there is a gap in how you perceive customer experience  versus how customers do so? 

Personalisation, ease of access between channels, quality of omnichannel marketing materials, and swift service response – the seamless integration of all these elements make customers loyal and always have them coming back.