There is a crucial focus on optimisation today — making sure marketing dollars are spent in the proper channels — data-driven decision-making, and keeping up with emerging trends in consumer behaviour and technology.

Marketers in the Middle East want to maximise the long-term growth of their app strategies. But as the number of marketing channels continues to proliferate, the challenges of measurement are escalating.

This report offers in-depth insights into the current mobile app landscape, examining the challenges and opportunities for Middle Eastern brands.