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How Does Personalisation and Omnichannel Strategies Impact Revenue?

Days
Hours
Minutes
Seconds
A30I9460
SE101-23

WHAT IS A MARTECH HUDDLE?

It is an initiative by Martechvibe in association with WebEngage.

Martech Huddle is specially designed to engage CX, marketing, and technology leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.

ABOUT THIS EDITION

Competitive edge is a necessity today, and businesses are refining their marketing strategies to maintain lead. Martech approaches like omnichannel and personalisation directly impact ROI by improving conversion rates, increasing customer lifetime value, optimising marketing spend, and enhancing retention.

Advanced martech strategies revolutionise customer experiences, with omnichannel tactics, leveraging insights into customer behaviour and delivering tailored messages across various channels. According to McKinsey & Company research, rapidly growing companies generate 40% more revenue from personalised marketing compared to slower-growing peers.

For instance, personalisation enables businesses to identify cross-selling and upselling opportunities by analysing customer data and behaviour. Both omnichannel and personalisation strategies rely on data analytics to discern customer behaviour, preferences, and purchasing patterns, empowering businesses to refine their marketing strategies and meet customer needs effectively, thereby enhancing ROI.

AGENDA

Welcome & Networking

Welcome Address by Martechvibe

Opening Remarks by WebEngage

Discussion Starts

Outlook of the Leaders and Session Highlights

End of discussion followed by Dinner

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