It is an initiative by Martechvibe in association with WebEngage.
Martech Huddle is specially designed to engage CX, Martech, and Technology leaders who have revolutionised brands by using technology as a catalyst. It focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The huddle encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these gatherings form a community of like-minded business leaders working to explore insights, ideas and best practices.
ABOUT THIS EDITION
Modern businesses are increasingly adopting hyper-personalised user engagement strategies supported by robust analytics, advanced customer data platforms, and effective marketing automation tactics.
A crucial foundation for successful business operations lies in data management, encompassing accuracy, integration, and privacy. Data accuracy ensures that the information collected is precise and reliable, providing a solid foundation for informed decision-making. Simultaneously, privacy initiatives must involve implementing measures to safeguard sensitive information, adhering to regulations, and building trust with customers regarding the handling of their data.
Businesses must closely monitor conversion rates, customer retention, Net Promoter Score (NPS), Customer Lifetime Value (CLV), and the return on investment (ROI) from personalisation efforts. Conversion rates reflect the effectiveness of strategies in turning potential customers into actual customers, while customer retention initiatives focus on maintaining and enhancing customer loyalty.
NPS gauges customer satisfaction and loyalty based on their likelihood to recommend the brand, and CLV assesses the total value a customer brings to the business over their entire relationship. Personalisation ROI must evaluate the effectiveness and efficiency of personalised marketing and user experience efforts.
AGENDA
06:00 pm
Welcome & Networking
06:20 pm
Welcome Address by Martechvibe
06:25 pm
Opening Remarks by WebEngage
06:30 pm
Discussion Starts
07:20 pm
Outlook of the Leaders and Session Highlights
07:30 pm
End of discussion followed by Dinner & Networking
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Event Venue
Via Riyadh, Al Hada District, 12912 Riyadh, Saudi Arabia