Consumers seek connected experiences that resonate with their preferences and needs, transcending the traditional boundaries of online and offline interactions. As brands navigate this intricate ecosystem, mastering the art of personalised advertising becomes paramount.
Welcome to Microsoft Advertising Connect, where innovation meets insight in the realm of connected advertising. Powered by InMobi, this event promises to unravel the secrets of crafting impactful ad experiences tailored to the modern-day consumer.
Join us for an immersive program featuring insightful discussions, captivating demos, and thought-provoking sessions. Delve into Microsoft Advertising’s journey in the region, explore cutting-edge AI technologies transforming the advertising landscape and gain valuable insights from industry experts on building inclusive brand experiences.
WHAT TO EXPECT
Network and exchange notes on how to build innovative strategies that give you a competitive edge. In this event, you can expect
9:30 am
Registration
10:00 am
Welcome Note
Head of Sales
Microsoft Advertising South Africa
InMobi
10:10 am
Keynote
The Evolution of Microsoft Advertising
From its inception to its strategic partnership with InMobi, witness firsthand how Microsoft Advertising has transitioned from a search shop to an omnichannel multi-format global advertising powerhouse. Explore their evolution to becoming a Gen-AI first advertising leader which is bound to ignite discussions on the future of advertising.
Senior Partner Sales Lead – EMEA & LATAM
Microsoft Advertising
10:40 am
Charting the Future: The Power of Microsoft’s Ecosystem
Head of Sales
Microsoft Advertising South Africa
InMobi
11:00 am
Panel Discussion
AI-Powered Advertising: Driving Innovation and Leadership
Senior Digital Strategist
Rainmaker Media
Head of Programmatic - Nexus Solutions
GroupM
Head of Paid Media
Capitec
Senior Partner Sales Lead – EMEA & LATAM
Microsoft Advertising
Moderator:
Head of Sales
Microsoft Advertising South Africa
InMobi
11:30 am
AI in Action: Witness the Power of Copilot
Copilot in the Microsoft Advertising Platform is your AI companion for creating high-quality marketing easily and efficiently, guiding you through campaign creation and answering questions along the way.
Partner Marketing Lead for EMEA & LATAM
Microsoft
12:00 pm
Networking & Lunch
Senior Digital Strategist
Rainmaker Media
Head of Sales
Microsoft Advertising South Africa
InMobi
Partner Marketing Lead for EMEA & LATAM
Microsoft
Senior Partner Sales Lead - EMEA & LATAM
Microsoft Advertising
Head of Paid Media
Capitec
Head of Programmatic - Nexus Solutions
GroupM