Elevate Growth with Retention

Connect, learn, and celebrate alongside CXOs, marketers, and enterprise frontrunners from diverse sectors.
Together explore the essentials of User Engagement and Retention for sustained growth.

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16 November 2023 || Taj Dubai, Business Bay

EngageMint Dubai 2023 Agenda

10.00 AM – 11:00 AM Registration & Coffee

11.00 AM – 11.10 AM Opening Address

11.10 AM – 11.30 AM Adopt or Perish : The Martech Mandate on the Modern Marketer

Key Session Takeaways
Attention Economy
Composability of Tech Stack (Assembled vs. Monoliths)
Thinking about Value Delivery while Buying Stacks
Maximizing ROI via investment in training

11.30 PM – 12.00 PM The Road to Retention Maturity

12.00 PM – 12.40 PM Predictive Segmentation: Why Should Marketers Care?

Key Session Takeaways
Examples of predictive Segments from the world
What are some of the first predictive segments to deploy?
How do the segments influence communication?
What’s the incremental value from using these?

12.40 PM – 2.00 PM Lunch Break

2.00 PM – 2.20 PM Segmentation 2.0: How Generational AI Transforms Content Strategy

Key Session Takeaways
Insights into distinct generational preferences and behaviours
Tailoring for maximum engagement across segments
Automating content strategies for efficiency and scalability

2.20 PM – 2.40 PM From Problems to Solutions: Crafting Agile Stacks that Communicate for Better ROI

Key Session Takeaways
Breaking the Illusion : We need big all-in-one giant solutions
Understand your problems, find new age, best-in-class tools to solve them
Bring together a stack that communicates well with each other
Focus on Flexible & Agile stacks, compiled to give you the best ROI

2.40 PM – 3.00 PM Cracking the Code: The Future of Data-Driven Retention Marketing

Key Session Takeaways
Data revolution and how it is reshaping customer retention strategies
Data-driven approaches allow for hyper-personalized retention efforts that resonate with individual customers
Extracting actionable insights from data to inform and refine retention marketing tactics

3.00 PM – 3.20 PM Personalization comes home

Key Session Takeaways
Using CRM Data to drive better conversions via in-line personalization
What’s possible – assets and logics wise
How to design and run early experiments

3.20 PM – 3.30 PM Closing Address

Why EngageMint?

EngageMint is WebEngage’s initiative to bring together the masters and aspirants of the retention world. This is a platform where connections are built, ideas exchanged and playbooks are revealed.

If we can help businesses achieve this we’ll consider it as a mission accomplished!