Digital Experience Tour KSA - Research & Whitepapers

DIGITAL
EXPERIENCE TOUR

19 February, 2025
Radisson Blu Hotel Riyadh Convention and Exhibition Center

About the Event

Welcome to the Digital Experience Tour – KSA.

Digital-first is the norm for modern brands. Yet, seamless digital experiences that deliver consistently across channels can be elusive even to market leaders.

Customers want an interconnected experience where content fuels product discovery, and personalised offerings aid decision-making. There is proof that this saves the customer time, positively impacts satisfaction, and fosters loyalty.

Implementation woes can stand in the way. But, customers don’t care about challenges with unifying conversations across touchpoints.

Where is the gap? And, is it coming in the way of brands building a relationship with their customers?

The Digital Experience Tour helps brands navigate the roadblocks preventing them from efficiently delivering the experiences that matter most to customers.

Meet experienced leaders who have traversed these challenges and met success, network with peers to share knowledge on industry trends, and learn about new technologies impacting the digital experience landscape.

Agenda

10:00 AM: Welcome Note

Sham Almaghrabi | Host & Moderator

10:05 AM: Vision 2030 and Sitecore’s Contribution

Suliman Gaouda | Area Vice President,, Middle East & Africa | Sitecore

10:15 AM: Experience Personalisation: Data-driven Experiences that Deliver Business Value

Hazem El Zayat | Chief Experience Officer, MENA | Ogilvy

10:35 AM: The Power of AI, Personalisation & Composable DXP

In today’s fast-paced digital landscape, organisations must deliver seamless, scalable, and intelligent experiences to stay ahead. This panel brings together industry experts to discuss:

The evolution of Digital Experience Platforms (DXPs) and AI-driven personalisation
How organisations can unlock the full potential of Sitecore for scalable, future-proof solutions
Challenges in implementation and how to drive long-term success in digital transformation

Ali Bashiti | Director – Customer Experience | ejada
Hussain Kagalwala | VP – Mobility & CX | ejada
Jesper Broberg | Global VP – Growth Markets | Sitecore

10:55 AM: Transforming Enterprise Digital Experiences with GenAI: A Case Study Inspired by Nestlé

Join Kristoff and get the best parts of Sitecore’s Symposium content directly from the Sitecore team, including the onsite announcements, news on Generative AI and what’s to come in the next 12 months!

Kristoff Copmans | Global Head, Solutions Architecture | Sitecore

11:25 AM: Panel Discussion

Seamless Experiences – Made for Each Customer, Every Channel

What is standing in the way of brands designing consistent omnichannel experiences? When the customer’s experience is disjointed due to systems that either don’t talk to each other or teams that don’t speak the same language, it can undo considerable marketing effort and ad dollars.

Amro Abbas | Executive Advisor to Chief Executive Officer – CMO | Vision Bank
Adil Tauqir Syed | Marketing and NAT reporting Director | Alissa Auto Group Brands
Hossam Swailam | Head of Marketing | Schneider Electric
Dr. Ahmed Darwish Elsayed | Head of Digital Delivery | Bank Albilad

Moderator: Sham Almaghrabi

12:05 PM: Marketing in the Era of AI

Explore AI’s impact on marketing with Microsoft. Discover how AI copilots can increase marketing ROI, enable non-technical employees to generate marketing outputs, and provide real-time data for optimal budget allocation.

Learn how generative AI copilots can streamline campaign creation, review processes, and real-time performance tracking. Witness firsthand the transformative power of AI in marketing!

Maha Albrahim | VP of Global Partner Solutions | Microsoft

12:25 PM: Marketing Opportunities in the Era of AI Agents

AI agents are revolutionising marketing by automating tasks, enhancing personalisation, and enabling real-time customer interactions. This presentation explores how marketers can leverage AI Agents to stay ahead and create standout digital experiences.