In today’s fast-paced world, automation is becoming more and more prevalent in businesses of all sizes and industries. As a result, it is crucial for companies to deliver a seamless and personalized user experience to their buyers. One way to achieve this is by understanding where and when your users are willing to make a purchase.

One key factor to consider is whether your user is accessing your company’s products or services through a mobile app or through a web browser. Studies have shown that users who engage with a business through a mobile app are more likely to be retained as customers and to make purchases compared to those who engage through a web browser. Specifically, users who access a business through a mobile app are two times more likely to be retained and three times more likely to make a purchase. 

To take advantage of this trend, companies should focus on strategies that encourage users to download and use their mobile app. This could include providing exclusive deals or discounts for app users, offering a streamlined and user-friendly app experience, or using push notifications to keep users engaged and informed about new products or deals. In addition, companies should also consider the specific needs and preferences of their target audience when developing their mobile app strategy. For example, if your target audience is primarily made up of busy professionals, you may want to focus on developing a mobile app that is easy to use and navigate on-the-go.

Overall, in a world of automation, it is essential for companies to deliver the right user experience to their buyers and understand where they are most likely to make a purchase. By focusing on strategies that encourage users to engage with your business through a mobile app, companies can increase retention and boost sales – and that is exactly what we focus on, in this boardroom edition.