Delivering optimal cross-channel CX through intelligent personalised engagement

Exclusive C-Suite Boardroom

1st June 2023 2023 (5:30 – 8:30 pm )
Top Chef Dubai

What is a C-Suite Boardroom?

It is an initiative by Martechvibe in association with WebEngage.

An in-person boardroom edition specially designed to engage customer-experience and digital marketing leaders who have revolutionised brands by using technology as a catalyst. The meeting focuses on a group of carefully selected industry stalwarts, bringing them together to participate in an exclusive closed-door session. The selected professionals bring a variety of viewpoints, experiences, and domain expertise, but they all share the vision of transforming businesses by enhancing the customer experience while utilising technology and new digital methods. The boardroom encourages open discussions among peers resulting in a better strategy roadmap for organisations. In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders working to explore insights, ideas and best practices.

About this Edition

The Middle East is a digital hotspot. With a majority of customers from Europe and North America, regional brands are actively embracing emerging technology trends to stay competitive in global markets. Businesses may efficiently communicate with their customers through a variety of channels on a regular basis. This consists of emails, SMS, web and mobile push, in-app messages, and other communication methods. For the evolved, hyper-connected consumer of today, these are the key components of user engagement. But for companies trying to connect with and engage these clients, this may create both opportunities and challenges

As customers switch between channels and devices, they have expectations of a smooth, personalised experience. To keep up with these modern customer expectations, enterprises are investing heavily in tools that will help it to provide outstanding CX .

Cross-channel CX has been driving brands to increasingly use technology to deliver personalised experiences to customers through intelligent engagement. This can involve using data and analytics to understand individual customer preferences and behaviour, and then using that information to tailor communications and interactions.