The Commonality of User Struggle in Digital Banking

Exclusive C-suite Breakfast Brief

24th May 2023 (8 am – 9:30 am )
Leonardo Royal Hotel, London Tower Bridge, UK

What is a C-suite Breakfast Brief?

It is an initiative by Martechvibe in association with Glassbox.

An in-person boardroom edition specially designed to engage Marketing and technology leaders who have transformed businesses using technology as a catalyst.

The meeting focuses on a group of carefully selected leaders, bringing them together to participate in an exclusive and closed-door session.

The selected professionals bring varied perspectives, experience and domain knowledge but have the shared vision of transforming businesses with technology.

The boardroom encourages frank and open discussions among peers, resulting in an improved strategy roadmap for organisations.

In the age of building peer-exchange resources, these boardrooms form a community of like-minded business leaders to explore insights, ideas and best practices.

About this Edition

The competition in the financial services industry has never been as fierce as it is right now. To keep up with changing customer expectations and to deal with the fear of missing out on modern customers, traditional banks have taken quick actions towards digital transformation.

The paradigm shift in the banking industry towards ‘everything digital’ has disrupted the banking experience for customers as much as it has impacted enterprises. While brands assume that all modern consumers experience a seamless digital transition, the reality is often unexpected. This stems from the need to launch digital channels quickly that lack long-term vision.

Some of the most common frustrations of digital customers include lack of personalisation, impersonal technology or a lack of human intervention, and privacy and security concerns. Success metrics and CX analytical solutions can help figure out the kinks in any new technological disruption.

The opportunity that a digital ecosystem brings for brands is immense but poorly orchestrated actions, insufficient infrastructure and a possible skill-gap among employees can limit the potential of a digital transformation against successful outcomes.

Join our breakfast table with Ryan Keeney, the Senior Global Usability and Optimisation Manager at Glassbox. He will discuss some common user struggles across digital banking, and how Glassbox can be used to identify these. Learn best practices to understand the user experience across your digital banking platforms.