The Middle East is a digital hotspot. With a majority of customers from Europe and North America, regional brands are actively embracing emerging technology trends to stay competitive in global markets. Businesses may efficiently communicate with their customers through a variety of channels on a regular basis. This consists of emails, SMS, web and mobile push, in-app messages, and other communication methods. For the evolved, hyper-connected consumer of today, these are the key components of user engagement. But for companies trying to connect with and engage these clients, this may create both opportunities and challenges.
As customers switch between channels and devices, they have expectations of a smooth, personalised experience. To keep up with these modern customer expectations, enterprises are investing heavily in tools that will help it to provide outstanding CX .